Zagreb, the capital city of Croatia is a well-known congress destination that hosts half of the total number of congresses and other business gatherings in the country. Zagreb is a university center and the seat of many scientific and educational institutions, the government administration and representative offices of corporations, which have significantly enhanced its business climate and recognizability in professional circles.
In the spring of 2017, the Zagreb airport opened a new, modern terminal that has considerably improved access to the city and increased the number of passengers connecting through Zagreb to other global destinations. The conference facilities and high-quality hotels, some of which are part of global chains, all provide excellent conference infrastructure and have made Zagreb an attractive destination for hosting meetings of all sizes, including corporate meetings. Of course, specialized PCO agencies and other qualified people who follow modern conference trends have also contributed to this success.
In recent years, the perception of Zagreb has changed considerably and the city – since mid-2013 the capital of the newest member of the European Union – has also become an attractive tourist destination, a city in which a wide range of interesting performances and events take place, This is apparent in the major contributions of the incentive market and the city's many festivals, the most prominent of which is Advent in Zagreb, and which has been proclaimed the most beautiful in Europe for two consecutive years. This interesting celebration – for which the whole city lives – has also influenced the dynamic of conference events, so that December has become an attractive month for business meetings and incentives. The saying, "the rule is that there is no rule," is shown by data for conference activities in Zagreb. There are no longer "dead months" – traditionally in urban centers those empty summer months – which have now become attractive for conferences.
The exclusive Lower Town offices of cultural and other institutions and the Upper Town – the romantic old core of the city with many historic buildings – are suitable for many types of events, such as small conferences or meetings in which formal assemblies, thanks to the beauty of the atmosphere are, in the true sense of the word, meetings to remember.
Zagreb has also enhanced its orientation to the MICE industry through the activities of the Zagreb Convention Bureau, which for several years has been operating as part of the Zagreb Tourist Board, and which has become a trustworthy partner for organizing meetings in Zagreb, the capital of Croatia.