Visualia Festival – the festival of light, presents the magic and beauty of new technologies and audiovisual art and at the same time has a great impact on city branding. Pula’s Visualia Festival was held for the first time in 2013, with 3D Mapping, and its program has been increasing every year. Already the following year it also included the “Lighting Giants”, illuminated cranes of Uljanik Shipyard, which have become the city’s new attraction and symbol. In 2015, the Guinness world record was broken in the Arena, for the largest photography of people forming a light sign, known as the “Light Postcard”. Last year, Visualia Festival was included in the calendar of international light festivals. During the three days of Visualia, this festival attracts around 10,000 visitors, who enjoy this unique and unforgettable experience.