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Zagreb –Turizem in mediji

Zagreb –Turizem in mediji
12. in 13. septembra bo glavno mesto Hrvaške gostilo prvo mednarodno konferenco, ki bo posvečena razmerju med turizmom in mediji. Konferenco pod geslom »turizem v glavnih novicah« organizirata Svetovna turistična organizacija (UNWTO) in Hrvaška.

Konferenca se bo ukvarjala z vprašanji kot so: zakaj turizem, ki je eden vodilnih svetovnih in eden najhitreje rastočih gospodarskih panog, redko pride na medijske naslovnice ali na strani, ki so v časopisih namenjene gospodarstvu. Kot izvozna kategorija zavzema turizem četrto mesto na svetu takoj za nafto, kemično in avtomobilsko industrijo, njegov gospodarski razvoj in pomembnost pa sta s strani medijev pogosto zanemarjena.

Cilji konference bodo pospeševanje razmerja in točnosti medijskega spremljanja turizma, ki mu zaradi njegove visoko občutljive komponente negativne novinarske in senzacionalistične zgodbe zelo lahko porušijo podobo in v skrajnem primeru vplivajo na izgubo delovnih mest. Zaradi prisotnosti vodilnih komunikacijskih strokovnjakov bo konferenca obenem tudi priložnost turističnim komunikatorjem, da lahko spoznajo razpoložljiva orodja in strategije, ki jim bodo v pomoč pri nadaljnjem delu.

Konferenca je organizirana v sodelovanju s hrvaškim Ministrstvom za turizem in CNN-om - svetovnim medijskim partnerjem. Na konferenci se bodo srečali predstavniki vodilnih svetovnih medijskih hiš in specializiranih turističnih medijev ter komunikacijski strokovnjaki iz turističnega sektorja.

Turistična skupnost mesta Zagreba
www.zagreb-touristinfo.hr

Ministrstvo turizma
www.mint.hr

UNWTO
www.unwto.org
 
 

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