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Homepage Predstavništva Slovenija Glasilo 2011 Marketinško sodelovanje HTS-a in ECTAA-e  
 

Marketinško sodelovanje HTS-a in ECTAA-e

Marketinško sodelovanje HTS-a in ECTAA-e
Hrvaška turistična skupnost (HTS) je z Združenjem nacionalnih skupnosti evropskih turističnih agencij in organizatorjem potovanj (ECTAA), ki šteje 31 držav članic in združuje 80 tisoč potniških agencij, pred kratkim podpisala pogodbo o marketinškem sodelovanju. Pogodba bo Hrvaški zagotovila boljšo promocijo Hrvaške kot turistične destinacije, močnejšo konkurenčnost v primerjavi z ostalimi sredozemskimi državami in možnost označevanja Hrvaške kot ECTAA-ine priporočene destinacije leta (ECTAA's preferred Destination 2012) na vseh objavljenih informativnih in promocijskih materialih, ki bodo distribuirani članom združenja in širši javnosti. Hrvaška se bo promovirala kot priporočena destinacija za leto 2011/2012 v obliki pasice na ECTAA-ini spletni strani (www.ectaa.org in www.ectaa.eu) in preko svojega logotipa, ki bo prisoten na vseh ECTAA-inih pisnih in elektronskih dopisih, ki se pošiljajo med člani združenja, elektronskih objavah za medije, javnih poročilih in predstavitvah.

V Ministrstvu za turizem in HTS-u menijo, da predstavlja podpisana pogodba za Hrvaško, ki je članica ECTAA-e od leta 2000, visoko priznanje in da bo z realizacijo le-te promocija hrvaških turističnih ciljev, na danes vse bolj konkurenčnem trgu, še bolj podprta.

Pogodbena marketinška kampanja bo trajala eno leto – to je do konca marca 2012.


Ministrstvo turizma
www.mint.hr

Hrvaška turistična skupnost
www.croatia.hr

ECTAA
www.actaa.org
 
 

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