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Tender for Media Buying in the UK market in 2013

15 January 2013

htz_banner-tender
Article 1

The Croatian National Tourist Office, representative office in the UK, is carrying out the advertising campaign for the UK market in 2013.
The advertising campaign includes outdoor and printed media and it will be carried out from 15.02.2013 to 15.06.2013.

Article 2

The total gross amount for advertising is HRK 1.244.500 / £132.000,00 including VAT and it will be distributed based on this tender.
Production cost and post buying analysis must be included within the budget and indicated separately.

Article 3

The media plan should consider and include the key target market: ABC1 Adults 25+. Offers for each media segment must be delivered separately. All offers must be sent both by post and email. The deadline for the delivery is 21.01.2012.

Article 4

The media plan proposal for the OUTDOOR advertising must include:
  • Reach 1+ for target market
  • Reach 5+ for target market
  • Total GRP (Gross Rating Points)
  • Location of ads (billboards, bus supersides...)
  • Post analysis must be provided after the campaign has been completed

BUDGET: £75.000,00 including VAT

TARGET GROUPS
a) Age 25 - 70
b) Sex - male and female evenly
c) Education– at least GCSE, vocational training or higher
d) Families with children, DINK (dual income no kids), seniors, singles
e) People with stable income in all categories
f) People travelling at least once a year
g) Priority for people travelling for leisure two or more times a year
h) Salary at national average or above for all categories

Article 5

The media plan proposal for the PRINT MEDIA advertising, must include:
  • Minimum ¼ of page
  • Reach 1+ for target market
  • Reach 5+ for target market
  • Total GRP (Gross Rating Points)
  • Media plan
  • Post analysis must be provided after the campaign has been completed

BUDGET: £57.000,00 including VAT

TARGET GROUPS
a) Age 25 - 70
b) Sex - male and female evenly
c) Education– at least GCSE, vocational training or higher
d) Families with children, DINK (dual income no kids), seniors, singles
e) People with stable income in all categories
f) People travelling at least once a year
g) Priority for people travelling for leisure two or more times a year
h) Salary at national average or above for all categories

Article 6

Print media advertising must include the following:
  • 10% advertising should refer to yachts & sailing holidays specialised media
  • 10% of advertising should refer to culture & touring holidays specialised media
  • 10% of advertising should refer to food & drink, gastronomy specialised media
                       - Yachting Monthly, Yachting World
                       - Food & travel, Olive, BBC Good Food
                       - Guardian, Independent, The Sunday Times

Article 7

Production costs and post buying analysis must be included within the given budget and stated clearly in the offer.

Article 8

Each offer must be made within the budget (article 2) and submitted within the period (article 1). Offers based on a higher budget, sent in a different period or with different indicators will not be considered.

All offers have to be delivered to the Croatian National Tourist Office conclusively by 21.01.2012, to the address: CNTO, “for the Tender”, 1 The Lanchesters, 162-164 Fulham Palace Road, W6 9ER London, UK.

Article 9

The Croatian National Tourist Office will appoint a three-member board for the Tender procedure and implementation as well as the best media plan/offer approval in accordance with the stated criteria.
Applicants will be informed in writing following the appointment of an agency.

Article 10

The Croatian National Tourist Board will pay the funds from the advertising agreement to the appointed agency based on an invoice issued by the advertising agency with the details of actual advertising costs after the campaign is finished. The invoice has to include complete and accurate documentation.

Complete and accurate documentation implies:
  • Signed agreement, whose mandatory part is an agreed media plan, which contains the details of advertisements according to the media, time of publishing, the cost of each particular advertisement and the total cost of advertising,
  • Original voucher copies of the advertisements placed in printed media according to the media plan,
  • Photo-documentation of advertising on billboards according to the media plan,
  • The Croatian National Tourist Board will not accept the obligation of paying issued invoices according to the advertising agreement which are not compliant with the above listed criteria and documentation.
 
 
 

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