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The Mediterranean as it once was

Bigger coffee drinkers than Brazilians

Did you know that another name for coffee is black gold? The exceptionally valued roasted beans from which this bitter drink is prepared – and if you're not used to drinking it, it will keep you awake for hours – is the second largest generator of wealth in the world, after oil. It is worth more than 91 billion U.S. dollars a year, and only in Brazil, a country that once produced almost all the coffee in the world, it provides 8.4 million jobs.
Coffee also provides something much, much more important - a chance to socialise! Today's coffee cultures in Brazil and Croatia are similar to that in Italy. In both countries, if you want a strong coffee, you will ask for a 'short' one and you will rarely find a coffee shop where you need to explain how to prepare a real cappuccino. However, unlike the Italians, who love to drink their coffee quickly and get on with their day, Brazilians and Croatians prefer to socialise while drinking theirs, which can be prepared in many ways, and this whether at home, outdoors or in a cafe. There is not a place or business meeting in either of these two countries which can go without coffee.
Croatians have always appreciated good coffee and never minded the effort of looking for better quality coffee beans, among which, along with the famous Colombian, were also the Brazilian types. Though Colombians continue exporting all of their high quality coffee, in Brazil the situation has changed. A country which thanks to coffee once ruled the world has turned from one where drinking native coffee was not a custom into one where citizens have become good clients and coffee shops are excellent businesses. Walking around Zagreb, you will rarely find a place where you could not enjoy sipping a small espresso.
Croatians and Brazilians share two passions - football and coffee, with casual socialising. In the company of friends or with a good book, on the sunny terraces of Zagreb or in São Paulo, a cup of good quality coffee is a sure thing. Although great in football, Croatia never got Brazil in that sport, but in everyday coffee drinking, it seems that Croatians are excelling! Whether because it’s sunnier in Croatia or because there are simply more terraces, we don’t know, but there is one thing we know for sure – you are sure to find good coffee in both of these countries!
 
 
 

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